A senior professional with 12+ years around MENA in operations, marketing, events & business management roles.
My last experience as a Venue Manager for FIFA World Cup has honed my skills to achieve better results than ever
before. I hold degrees in Engineering, Business, Crisis & Marketing Management, attesting to my commitment to
continuous learning and professional development, ensuring I stay ahead of the curve in a rapidly evolving job market.
• Responsible for running 44 concessions, managing 850 staff members, serving 350,000 FIFA fans
• Successful implementation following the protocols of Q22, FIFA, W.H.O. & Supreme Committee
• Ran departments consisting of: food preparation, hawkers/cashiers, logistics & finance
• Managed operations running up to 22 hours per day, 7 days a week for 60 days non stop
• Cooperated with different stadium departments such as Hospitality, Access Control, Security, Spectator Services & Workforce
FIFA World Cup Qatar 2022, Qatar (Contract) Oct 2022
• Contracted by Qatar Star Services to assist managing F&B Concessionaires for FIFA World Cup Qatar 2022 in Ahmed Bin Ali Stadium
• Assisted the venue operations manager in running the stadium, including 36 concessions & 770 staff members
• Duties included bump in & set up of all equipment & products according to FIFA & Q22 specifications as well as onboarding & training
• Set up a medium scale sports entertainment event aligned with the FIFA World Cup, establishing event program & marketing plans
• Helped a client in the automotive industry expand to 2 additional major branches including expanding the marketing department, call center & remote staff,
while improving the current 2 branches' engagement by 8%, revenue by 12% & the operations from 6 days, 14 hours/day up to 7 days, 19 hours/day utilizing
the same workforce
• Worked with a F&B client on analyzing the marketing & sales aspects for their 7 restaurant & cafe branches, analyzing the gaps, creating a customer
happiness funnel, increasing the engagement by 20% and revenue by 6%
• Spearheaded an app-based startup specialized in providing car services at home
• Single-handedly ran the hiring, customer service, marketing, PRO & procurement efforts while supervising operations, app development & accounting
• Recovered the company from COVID shutdown including sourcing funds, re-establishing partnerships, procuring visas, international hiring & training
• Built the brand identity, website, social accounts while accomplishing engagement of 11%, reach of 34%, revenue increase of 9% over the forecast
• Supervised the business operations of the center, including hiring, accounting, governmental procedures & procurement
• Liaised supplies purchasing, ordering & inventory through working with different veterinarian pharmaceutical companies
• Implemented marketing campaigns to attract class A & B audience with average reach of 57%, engagement of 4% & lead conversion rate of 5.2%
• Supervised a luxury cafe, a restaurant & two entertainment centers in Northern Egypt
• Built a complete IT infrastructure including network racks, CCTV network, game servers & custom-made media streaming server with self-hosted media
• Succeeded in turning the business into the go-to destination in the region with 300% ROI on marketing expenses
• Worked with the design & content team while creating marketing campaigns, establishing B2B catering contracts & pushing average reviews to 4.8
Provided customer support to clients, coaching & solving various issues with online shipping
Analyzed client's infrastructures, systems, websites & suggest new system upgrades & replacements
Trained on the tools used in well intervention, recovery & causes of tools getting stuck
• Provided IT support & diagnosis to university faculty, staff & students
• Supervised & trained other student workers in IT support duties
Tutored students in Advanced Mathematics & MATLAB® software, graded assignments & quizzes
Trained on safety engineering, maintenance, workshops, project management & budget estimations
Junior researcher in the Electrical Engineering department on the topic of Brain Interface